5 Advantages Cutting Edge Communications Provide For Competitive Businesses

Business communication has rapidly advanced in recent years, and it's fast becoming the difference between a company making $100k to $1m.

5 Advantages Cutting Edge Communications Provide For Competitive Businesses

Do you know how business communication has developed?

Beyond just sharing workplace information, it now provides invaluable competitive advantages.

The most successful corporations know that business communications lie at the heart of all interactions. From customer support, employee engagement and marketing services. 

There are now new channels of communication opening up. 

New opportunities come with the task of managing an online and social media presence for maximum efficiency. 

Many of these new advances have come from advanced communications technology that provides new and specialized ways of interacting between customers and employees. 

This includes a wide range of channels, platforms and even new terminology. There is business chat and text, video and web conferencing and cloud phone systems. 

All of this increased technology has allowed companies to apply greater precision, flexibility and reliability to their communications systems. 

Here are some of the most important advances in cutting edge communications and the massive benefits they can provide. 

 

#1 - Free Up Resources

Perhaps the most significant benefit that a company can obtain through advanced communications technologies is the financial savings. 

Through the use of multiple channels, employees will have an easier and faster time contacting colleagues by relying on preferred-channels. 

There will be some instances people are best reached through text communications rather than phone messages. 

Understanding this will allow for smoother communications during collaborations and follow-up tasks. 

In the end, this also reduces the amount of time lost on misunderstandings, duplicated messages and redundant efforts that cost resources and diminish productivity. 

Many companies report that their overall costs for operations were greatly reduced after applying improved communications methods.

 

#2 - Improve Multitasking, Automation, and Internal Communications

 

There is hardly a process within your company that will not be improved through better business communications. 

According to bookkeeping expert Peter Wilesmith, embracing technology improves communication and efficiency. “In addition to cutting down miscommunications and consequent delays, improved business communications also means improved trajectory corrections and improved work velocity. A healthy corporate environment will always produce better work faster and increase profits.”

This means that instead of plowing ahead through doubts and confusion, teams can connect together over texting, chat or conference. 

This also allows for an immediate clarification and proper direction over the device the employee is most comfortable with. 

Ultimately, this avoids having to be tied to a phone or PC waiting for an answer. This allows work to resume quickly and confidently. 

With the confidence that progress is being made in the right direction automation tools and multi-tasking efforts can also be more reliable. 

 

#3 - Enable Remote Workers

By 2020, as many as 72% of the U.S. workforce will be made up by mobile and remote users.

This is an important figure and business communications technology should reflect this change and embrace it. 

For Zena Fares, a leader in the commercial removal industry, having the right communications technology is imperative. “Working remotely means needing to be able to get back in touch with the rest of our team and with our customers when we’re on the go. With more and different kinds of work becoming remote, communication technologies will enable this to happen.”

Mobile and remote workers allows companies greater flexibility when addressing the challenges that will arise. 

Companies that have allowed their employees remote and mobile work options have seen a 20% rise in overall productivity. 

 

#4 - Build Better Relationships With Customers

Nothing improves a company’s esteem with their valued clients than intuitive, clear and reliable communications.

Being available to speak is more important in the customer service sector than anywhere else. With social media and chat platforms now, customers still always gravitate towards the phone. 

This means you have the technology to be available to customers at all times.

Statistics show that while 3% of customers will use the social media channel to handle their complaints, over 68% will prefer using the phone for getting help. 

Despite this obvious importance, companies are not always on the mark when providing phone support and the numbers don’t lie. 

Only 14% of all customer calls will avoid being placed on hold and 75% of all customers will complain that their service took too long. The majority of customers (68%) will say they will hang up the phone if the call begins to take too long. 

But the worst is yet to come, 83% say they will avoid the company altogether if their phone experience is less than satisfactory. 

For these reasons, it is important that your business communications system has been customised with the needs of your customers in mind. 

Cloud phone systems lead the way in this field with plenty of adjustable features to provide the best customer experience in call routing, hold messages and hold music. 

All of this adds to the suitability of the system. 

 

#5 - Survive Catastrophes

When disaster strikes, a business communications system will play a crucial role in getting back online. 

There have been several natural catastrophes in which corporations have been hit full force by nature’s fury. 

There is not much that can be done when this happens, and while waiting for the floods to recede and disaster relief to arrive on time and customers being lost. 

Only about 2% of companies actually resumed their regular activities in under an hour. The rest were out of action for weeks while their clients were left in limbo. Data shows that each minute services are delayed a company stands to lose as much as $926 to $17,244. 

The good news is that there are ways to prepare for such eventualities. Having a well-rehearsed disaster plan is one of the most important. 

While most companies have such a plan in place (70%), only around 30% have actually practiced their disaster routine to ensure its efficacy.  

Your disaster relief plan should include a contingency plan for maintaining communications in the event of a disaster. 

If your service line is still operating you will have full access to your clients, even if the rest of the office is inundated. 

Because the ‘cloud’ does not exist in a physical location per se, it is not likely to be knocked offline by a passing storm. 

This means that no matter the conditions of your office, your business extensions like voice mail, etc. will still function as intended and customers will still receive their attention. Of course this will require some preparation before such an instance.  

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