5 Benefits of Artificial Intelligence on Marketing

Artificial Intelligence(AI) has transformed the world of marketing by simplifying functions, improving customer service, and creating intelligent insights.

5 Benefits of  Artificial Intelligence on Marketing

Artificial Intelligence(AI) has transformed the world of marketing by simplifying functions, improving customer service, and creating intelligent insights.

Alister Clare, a marketing specialist from Credit Capital, affirms the efficiency of using AI in marketing. He says, "If you're not on the bandwagon of using AI for your marketing, then you're missing a lot. Investing in emerging technologies can be overwhelming and is a huge commitment. However, there are things that AI can do that are beyond the capabilities of humans. It's super time-saving, accurate, and efficient—plus, the ROI is massive."

If you're still not taking advantage of Artificial Intelligence in your marketing strategies, it’s time to change your mind.  To help you out, here’s a quick exploration into the amazing benefits of this intelligent machine.

Simplifying Content Creation and Distribution

Content marketing is a unique challenge to around  47 % of marketers.  Artificial intelligence makes the work easier by simplifying content creation and distribution. This technology understands available communication modes. For instance, it analyzes a user's personality by observing their social media behaviour. From that data, you can determine how your brand can be valuable for them. Then the AI engages and targets specific audiences and their 'look-alike' audience. 

On top of that, AI can help you identify the best content strategy,  repurpose your past content or plan your future content--and distribute it to various platforms. 

Personalizing Lead User's Experience

Personalizing means not only adding the person's name on all messages and sends it off as personalized marketing —it includes more complex elements. AI can define your lead users' preferences, expectations, and behaviours, and all of these data can be used to provide a more personalised experience. 

Think of shopping websites like Amazon. Using AI, Amazon learns about their customer's product interests based on their previous search and buying history. Then, Amazon provides an entire pool of 'recommended items' for each visitor. Merging this into your marketing framework ensures that you can offer similar suggested content thru email, SMS, social media post, and across various channels.

 Automatic Lead Scoring

Using your current marketing tools and data, AI will rate your leads based on the probability of sales. It saves time and energy in picking out potential customers. Leaving your lead score to AI gives marketers the chance to rate leads in a faster and more reliable way, allowing you to maximize your marketing activities. After all, it's wise to work smart rather than work hard. 

Automating Customer Engagement 

Today's customer transactions involve interactions through email, social media, phone calls, and online chat. But, with AI, businesses can automate many of these interactions. By reviewing previous interactions, you can then configure your system to respond and answer customer concerns and requests. Over time, AI learns more about the customers and creates a more personalised interaction. 

Predicting Outcomes

Finally, AI is brilliant in the sense that it can predict outcomes from data collection and analysis. For example, AI identifies customer data trends that show if the items on sale are still in demand and to what amount. It can also determine whether the need for such products will drop. This information is essential to help a business make the right investments at the right time. 

This predictability is not only helpful in the retailing industry. In banking, AI is used to predict currencies and sudden stock price changes. It can also be used in public health care by analyzing social media posts to foresee outbreaks of infections

Is Your Business Capitalizing on AI?

Artificial intelligence can be a powerful tool in marketing. If your business hasn't integrated this technology yet but is interested in doing so, communicate with the experts at Blvck Divmond now!

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