Mobile Website Design: 3 Crucial Tips for 2020

Mobile web design is constantly evolving. If your approach doesn't evolve with it, your brand can suffer. These are the 3 most crucial mobile web design tips for 2020.

Mobile Website Design: 3 Crucial Tips for 2020

Is your website mobile friendly?

If the answer is no, you might be in more trouble than you think.

Every day, millions of people are browsing the web trying to find products and information on the go. But the way they’re browsing has changed.

Consumer behaviour has evolved. Purchasing decisions can now be made in an instant. Studies show that there are approximately 3.9 billion mobile users with a smartphone. Or 51% of the world’s population.

This means that consumers owning a smartphone can access your website, your products, your services and your brand - everywhere they go. 

To satisfy those potential customers, you have to develop your site to cater for the fast-paced, mobile internet world. 

By doing this, you’ll ensure your potential customers can easily navigate on the various mobile screens available to them today. 

Web design has long been one of the most important elements for a businesses to focus on. 

Successful web-design ultimately reflects the performance of your business. So if you’re not adhering to the latest trends for your mobile website, you won’t just be left out - you’ll be left behind. 

Effective mobile web design creates: 

  • Improved UX 

  • Faster site access 

  • Improved SEO performance 

The following tips will help you make sure your site is effective in delivering a high level of performance and interaction with online customers to get these benefits and more.

#1 - Make it...Responsive and simple 

Responsive design is a technique that creates a site or system that reacts to the size of a user's screen. The main benefit comes by ensuring your website is able to adapt to the size of your site visitor’s device. 

The primary goal is for content to render differently and accordingly depending on the device or screen size. This is so that your visitors have an optimal experience in finding the information they need faster and more efficiently.

Optimizing your website for multiple screen sizes may sound daunting but it’s a lot more convenient when trying to get the attention of customers. 

When customers arrive on your site it’s important to feed them the right information without distracting them or overloading them. 

Bottom line? Keep your content simple and straightforward. 

While a responsive design may require the help of a web designer, you can simplify your design yourself explains web designer Brendelle Onte. He explains, “Focus on making information easy to find, and reducing clutter. Increase your font size to suit smaller smartphone screens. Utilize negative space by placing your CTA buttons on a neutral background. Avoid pop ups that are hard to close. And make sure all information is in the ‘thumb zone’ - the area where a one-handed user can naturally browse with an extended thumb.”

BONUS TIP: Push search options, key product information and navigation tabs directly to the top of the page. Customers are more likely to browse further when the tools they require are given directly to them. 

Recent studies say that 38% of people will stop engaging with a website if the content or layout are unattractive

So heading into 2020, make sure your design stands out for the right reasons.

#2 Keep it...all within reach 

Studies show that 75% of mobile device users only use one thumb to control their device. 

This means web development in 2020 should focus primarily on providing convenience. Flashy designs provide no value if the core user experience is poor. 

In the last few years, our phones and screens have been getting bigger. 

So web developers have had to respond quickly to the changes of mobile device sizes. This means optimizing your website and content to suit your site visitor’s ‘phone hand’. 

According to the builders at CM Roofing, this is key. They explain "mobile phones have increased the number of people looking for free quotes and prices. Consumers don't just search on mobile, but following up with calls and directions. By moving our offers up the screen - free quotes, on-site estimates and so on, we're working towards giving power to the 'phone hand', and that's great for increasing leads."

The concept of developing sites to the needs of customers can also be broken down into 3 sections: 

  • Tertiary functions: outlying areas with lower-accuracy and access.

  • Primary functions: easily accessed by thumb reach, scrolling and clicking easily accessed.

  • Secondary functions: semi-outlying areas, more of a reach but still accessible.

Prioritize each area according to your needs and your audience, and you’ll be working towards an intuitive and user-friendly mobile website.

#3 Test, Test & Test Again

Multiple device web development is a crucial element to building your brand’s online presence. 

The testing stage will play a significant role in making sure your website is compatible on ALL screens. 

Many web developers are increasingly using integrated testing tools such as Blisk Browser, for the development and usability of web design across a variety of mobile devices.

Whatever tools you use, make sure you constantly test. This not only refers to A/B testing, but testing the technical effectiveness of your designs.

  • Is your font readable? 

  • Is your load speed appropriate? 

  • Is your above-the-fold content providing value?

As mobile devices evolve over time, so do the standards of web design. 

That’s why these design tips are crucial to creating a website that can provide an engaging online presence and reach new customers.

What do you think will be the most important mobile web design features of 2020?

Let us know in the comments!

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